CRM Systems and Personalized e-Commerce Platforms
Ecommerce systems are sell side mechanisms that need to support extreme
flexibility but at the same time need to be based on well established standards and
presentation patterns. A well known criteria for user interface design is "separation
of presentation from content". Digital Substrate uses XML/XSL standards to support
presentation issues ranging from presentation style to presentation of dynamic content.
Digital Substrate addresses these factors to optimize flexibility and minimize development
and deployment effort.
Demanding customers require responsive organizations. Those that are
either incapable or uninterested in responding to customers, MAY be fortunate enough to
get a footnote in a business journal. Companies that understand these needs and address
them proactively will increase market share and user base. The challenge for these
organizations will be to manage growth, as opposed to accounting practices and earnings