Internet Content Management has been call "The King" of all Internet business models.

Providing accurate and up-to-date information is one of the most powerful customer acquisition features currently being used on the web. XML capabilities are a good fit for many if not most content management situations because XML provides a very clean separation of content from presentation. Being able to manage information structure, content and presentation separately has been found to be the most flexible and scalable method of managing content. XML can also facilitate the movement of content between buyers and suppliers, whether they are individuals or organizations.